The Tourism Authority of Thailand (TAT) continues to follow the royal wisdom of the late King Bhumibol and bring His Majesty King Vajiralongkorn’s idea to disseminate and further implement royal projects with the development of major tourism routes in five regions. Following the royal wisdom on sustainable development will encourage local people to use local experience to generate more income an develop their communities, thus this will build tourism sustainability in long term. TAT also invites Thai people to join its online activity to vote for favourable tourism routes. Winners will receive the prize to join tourism routes, which follow the royal wisdom.
Under this tourism project, five pilot tourism routes in five regions are designed to follow the royal wisdom and link with royal projects in each province. Backed by the story related to the royal projects, the five tourism destinations and tourism routes will be more interesting and there are many types of tourism destinations from OTOP villages, arts and craft centres, to trade centres.
Meanwhile, TAT has launched various marketing activities to promote the “tourism route development to follow the royal wisdom” project via online channel under the “Travel to Follow the Royal Wisdom” activity. It opened for general people to vote for their favourite tourism routes from five short videos via www.tourismthailand.org/kingwisdom during 6-31 August, 2018. Winners will be announced on 7 September, 2018, and they will receive the tour packages to follow the royal wisdom.