More than 60 female celebrities, bloggers, media and key opinion leaders from 12 countries and territories are participating in the 3rd Women’s Journey Thailand 2018, a unique marketing campaign launched by the Tourism Authority of Thailand (TAT) to attract more female visitors.
The high-profile campaign generates billions of dollars’ worth of positive publicity for the kingdom’s myriad of products, facilities, services and attractions aimed at the female travellers, ranging from cooking classes and health and wellness treatments to sports, shopping, and weddings and honeymoons.
The welcome reception was held on 1 August at the Glass House, Nai Lert Park, presided over by H.E. Mr. Weerasak Kowsurat, Thailand’s Minister of Tourism and Sports. The groups later fan out on various experiential visits where they will learn about “Thainess”, try their hands at making handicrafts, umbrella painting, elephant riding, tree planting, and enjoying Thailand’s gastronomic delights. Some of the celebrities will also enjoy visits to Thailand’s national parks and ecotourism attractions.